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Overview

De La Naught, was created by myself under the pseudonym PUBLIKFRUIT. It’s a surreal, looping exploration of absence and transformation, realized entirely with AI-generated imagery. Launched in collaboration with fellowship.xyz, this project blurs the lines between reality and abstraction, presenting a hypnotic sequence of perpetual evolution where destruction and creation coexist. The collection consists of 100 unique pieces, each tokenized and sold as NFTs, with final auction settlements ranging from $1,000 to $7,000.

Creative Direction

Drawing from themes of human observation, architectural forms, and the interplay between control and chaos, De La Naught challenges viewers to reflect on the tension between tangible reality and imagined constructs.

Key Elements

• AI-Driven Imagery: A generative workflow combining artistic finesse with advanced AI tools.

• Looping Sequences: Endless evolution, symbolizing the cycles of change, absence, and creation.

• Themes Explored: Human observation, transformation, and the surreal collision of structure and entropy.

IMPACT

De La Naught captivated audiences with its intricate balance of technology and artistic vision, cemented PUBLIKFRUIT’s (Scott’s) position as a leader in AI-driven art. It also demonstrated the transformative potential of NFTs in redefining motion graphics and visual storytelling.