LYSOL
Particle People

I had the pleasure of collaborating with Cause + Effect to bring a series of spots to life for Lysol. From pitch to final delivery, I played a key role in shaping the creative vision, working closely with C+E and a talented team of artists. The challenge was to design visually compelling yet familiar environments where stylized representations of germs and particles could emerge seamlessly. We then brought it all together with beautifully crafted product shots, ensuring a perfect blend of storytelling and brand aesthetics.

As with many projects over the past year, I seamlessly integrated AI into my design process to conceptualize the perfect environments for our spots. Using a combination of AI tools—including Midjourney and custom-trained Stable Diffusion models—I generated, iterated, and curated a series of images to establish the creative foundation. From there, I meticulously translated these AI-driven concepts into 3D, refining and shaping them to serve the needs of the project (see case study below). AI has become an essential part of my workflow, allowing me to push creative boundaries and stay at the forefront of generative imagery.

Check out my AI generative art project, De La Naught.

Creative Director: Jamie Hubbard
Producer: Jason Zemlicka
Design: Scott Cannon
Lead Animator: Scott Cannon - Pitch, Design, Animation, Simulation, Rendering, Compositing Studio: Cause + Effect

AI Generated Imagery

ADAPTED 3D SETS USED IN THE FINAL SPOTS